As heard on CBC radio Metro Morning and back by popular demand, Lens Factory Gallery will be hosting three targeted lectures on how to get what you want out of your career as an artist. These lectures will offer specific business tips, insights, and techniques you can begin to use right away.
Get what you want out of your career as an artist. Offering specific business tips, insights, and techniques you can begin to use right away.
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Dates:
Saturday, December 5, 2009
Sunday, December 6, 2009
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Times:
Saturday December 5, 10am – 12pm & 1:00 – 3:00pm
Sunday December 6, 1:00 – 3:00pm
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Costs: $25 per class or $45 package for two or $65 for all three. Includes class notes
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Location: Lens Photo Gallery
1040 Queen Street West
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SEATING IS LIMITED so PLEASE EMAIL info@lensfactory.net or call 416 988 0929 to reserve a spot.
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Saturday, December 5
10 – 12am
Make Networking Work for You: Making new contacts and making a good impression does not come naturally to everyone. It will give participants a chance to learn how to break the ice and create real relationships. This workshop will cover all aspects of networking: from planning, finding the right venue for you, while at the event, and follow up.
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1 – 3pm
Essential Marketing Skills for Today’s Marketplace: This presentation covers the essential marketing skills and tools needed to grow your art business. Course covers, understanding your market, pricing strategies that work, choosing the right venues for exhibiting, marketing skills, and leveraging public relations.
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Sunday, December 6
1 –3pm
Forms, Contracts and Managing your Exhibitions: Successful art exhibiting takes a balance of good time management and procedures. This is a practical course on event planning and understanding of contractual agreements and forms.
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About the speaker, Christa Fairchild
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Montreal-born artist Christa Fairchild is one of the few artists with a Master's degree in business (MBA). She has spent the last 15 years honing her skills in design, marketing, and communications. She is not only a business woman she is also an accomplished fine art photographer. “Without a doubt, having sound knowledge of business and marketing has helped create opportunities for me,” says Fairchild.
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She has realized that it takes more than creative talent to have a successful career as an artist. It takes business skills and an entrepreneurial spirit. But most students of the Arts graduate with little or no business training offered as part of their curriculum. Often business courses and workshops available are not tailored to the needs of artists. The Arts market is increasingly competitive while the Canadian government is cutting its funding. "As artists,” says Fairchild, “even when we are not formally trained in business, we have an incredible capacity for creativity — an essential ingredient in being an art entrepreneur."
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With this in mind, Fairchild decided to take matters into her own hands and offer her own business courses. Her courses provide essential tips, insights, tools and techniques that artists, from all domains, can begin to use right away, with confidence, to make an immediate impact on their career.
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“My courses are motivational, with lots of real-life examples artists can relate to. “Marketing yourself, not just what you do, is critical to the self-employed. Generally it’s the part of business most love to hate.”
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The goal of these workshops is to share anecdotes and insights about the business world and how they relate to the “entreprenartist” in all artists who seek prosperity. Fairchild uses the term entreprenartist as a way to illustrate that we are all in the business of art. As business woman and artist, as dynamic and outspoken public speaker, her work inspires others to create their own successes. Visit her site at
www.fairchild-designs.com.
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